Welcome to the Hive, Bernard.
David, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Bernard is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US appliance repair shop mapped, the 11,200 that look like your best customers, and three campaigns we'd run for Bernard in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Bernard.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public directory of buyers, a seed-stage team without a marketing hire, and a mandate to book meetings fast.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 5,600 to 9,400 more of your best customers?
You already have the dream ones: the appliance repair companies that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 5,600 to 9,400 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a appliance repair company.
Every US appliance repair shop shows up in Google Maps listings, state contractor license rolls, and OEM authorized-servicer directories with address, technician count, and owner name. We build the list from that, enrich the buyers, and time the sends to seasonal call spikes and license renewal dates.
You're the first supplier that comes to mind.
We'll actively monitor all 37,453 US appliance repair companies and reach out when the right signal shows up, so Bernard is the first name a service manager thinks of when call handling and job booking comes up.
- New business filing for appliance repairSecretary of State new-business registries; new shops need a phone and booking system fast.
- Google review velocity spike citing missed callsGoogle Business Profile reviews; complaints about unanswered phones signal a booking gap.
- Dispatcher or CSR job postingIndeed and Craigslist listings; hiring for call handling shows the current system is failing.
- OEM authorized-servicer list changeWhirlpool, GE, and Samsung servicer directories; new authorization means a volume jump to manage.
- New location or fleet growthGoogle Maps new address or added vans; expansion outpaces manual scheduling.
- Trade association or trade show attendanceUnited Servicers Association and PARTS show rosters; attendees are actively shopping tools.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Google Maps listings, state contractor license rolls, and OEM authorized-servicer directories. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
David, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.